Last year, we unveiled the inaugural Podcast Trends Report. After sifting through the data which surveyed both podcasters and podcast fans alike, we found some extremely insightful results.
Some of the key stats:
- 55.7% of respondents spend more time listening to podcasts than watching TV
- 66.8% of people listen to more than 7 hours of podcasts each week
- 71.2% of people consider podcast discovery as a major issue facing podcasts today
- 66.2% of podcasters rank marketing and building an audience among their top challenges
Below is an embedded view of the full report including the key statistics, but here’s a PDF version of the 2017 report.
While this isn’t quite a snapshot of the entire population at large, survey and subsequent reports like these give us a quantifiable look into the trends and challenges podcasters face while also giving us analysis into listener behavior.
This year, we’re looking into gaining a similar insight while also comparing the results to the previous year and mapping the trends and priorities in the podcast landscape.
>> TAKE THE 2018 SURVEY <<
