Podcast hosts have proliferated over the past few years…

First we had Libsyn… and now we have various different options to choose from.

Once of these new players is called: bCast.

It’s a podcast host built for marketers, by marketers. The founders: Tom Hunt and Neil Morgan both have extensive experience in marketing and are leveraging this experience to build a podcast host focussed on conversion.

Why does bCast exist?

The bCast founders state that they believe that just as every business has a written content feed (e.g. a blog), every business will also soon have an audio content feed (e.g. a podcast).

For marketers within businesses to be able to invest in a podcast, they will need to generate return. Businesses are not charities… anything they invest in needs to somehow show a return for the shareholders.

The bCast founders think that this is the big challenge with podcasts right now: not enough of them are profitable.

And so we come to the answer of the question: why does bCast exist?

bCast exists to make the world of podcasting more profitable.

What is bCast?

bCast is a podcast host built for marketers, by marketers.

Of course, it does everything that a normal podcast host will do: 

  • Upload episodes and distribute them to all directories
  • Collate all analytics in the dashboard

But they allow have built features to maximise the likelihood of generating an ROI from your podcast:

Audio inserts

Add audio to the start or end of any amount of episodes for any period for time in a few clicks:

Let’s say you have a webinar next week, you can add in a call to action for that webinar to all previous episodes for the next 7 days in a few clicks.

Auto opt-in

The big challenge of podcasting is converting listeners into leads… Auto Optin is a seamless process for doing this.

You can create a bCast email address and then simply read it out in your content… your listeners send a blank email to this address and will be added to your bCast email list:

You can then connect that email address to your email autoresponder to then deliver your lead magnet.

Automated transcription

Click a button and generate a transcript of any episode, in approx. 90 seconds:

You can then add this transcript to your show notes or onto a blog post on your site for that juicy SEO exposure!

Custom domains

Set up your podcast website on your own domain:

You need to keep all this valuable content on YOUR domain 😉

Guest notifications

Maximise the likelihood that your guests will share buy sending them social share links automatically as soon as your episode goes live:

Headliner integration

Click over to Headliner to create super engaging video content for each episode:

Share these videos on Linkedin to drive more traffic back to your podcast.

Integrated affiliate

Start generating an ROI as soon as your podcast goes live by integrating your affiliate link into the bCast player and website. bCast offer 40% commissions to all affiliates, this is the most generous affiliate program in podcasting.

How does bCast help me build a profitable podcast?

The six features outlined above cannot be found in other hosts and each has been specifically selected to increase the likelihood that you will get a strong return on the time invested in your podcast.

In summary, the role of your podcast is to add value to the lives of your listeners, if you do this it will grow. This is your first job…

Once you have done this, you can now look into generating and ROI, and bCast helps you do this by making it easier to convert listeners into leads:

  • Audio Inserts – Add a CTA to each episode advertise your lead magnet
  • Auto Optin  – Making It easier to convert your listeners into leads
  • Automated Transcription – Get that juicy SEO exposure from each episode
  • Custom Domains – Host your podcast on your domain
  • Guest Notifications – Automate guest sharing to get more downloads
  • Headliner Integration – Get more engagement and downloads from social
  • Integrated Affiliate – Generate a return from your bCast podcast website and player

Oh and the team say there are many more features coming to help you make your podcast even more profitable.

So there we have it…

We covered the why, what and how of bCast… all that is left is for you to check out bCast for yourself, you can do so here.

Thanks and let me know if you have any questions in the comments below!

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The 10 Best Podcast Hosting Services (for new & experienced podcasters) Why Everyone Should Start a Podcast in 2021 Why Every Company Needs a Branded Podcast